The FWA aka Favorite Web Awards, has been around for a minute now.  With offices located in the UK, this awards site has definitely made a name for itself by handing out fake ribbons to the industry best developed sites.  Launched back when fully flash sites were the hotness, the FWA has stuck to what they know best, awarding flash sites day after day.

As our industry changes and both mobile applications and SEO friendly sites become the norm, it will be interesting to see if the FWA changes its focus or sticks to what it knows best.

Their new site just launched and I happy to admit that I really like the design. Yes, it is a flash site, which in my opinion could have been easily designed in CSS and AJAX, but when you receive over 100,000 visits a month, does it really matter – goes to show WOM will beat out SEO any day.

If you visit, make sure to check out the FWA PHOTO.